Back to Basics: The SOSTAC® Marketing Planning Model

Back to Basics: The SOSTAC® Marketing Planning Model

I attended a digital marketing seminar recently where the presenters used the SOSTAC® marketing model to help the audience structure an integrated marketing plan. I hadn’t heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an agency, approach client marketing campaigns. For most campaigns, we follow the model instinctively, but I can see the benefit to explaining the model in certain situations with clients. So, what is SOSTAC? Many people use the SOSTAC acronym as a generic term, however it derives from...

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10 things you need to survive an event – as an event manager

10 things you need to survive an event – as an event manager

I just got back from supporting a client at Mobile World Congress in Barcelona and, as I look forward to other major European events such as IBC, Medica and Electronica, I thought I would share just a few of the ‘must-take’ items from my event survival kit

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New Artesyn ConfigPro™ Tool Simplifies Access to Millions of Power Supply Combinations

Tempe, Ariz. [23 September, 2015] — Artesyn Embedded Technologies today announced the ConfigPro™ online power supply configurator to help customers find the optimal solution from the three million plus combinations enabled by its range of configurable power supplies. The ConfigPro tool will make it easier for industrial and medical equipment designers to specify and use configurable power supplies and can, in many cases, eliminate the need for expensive custom solutions. Covering Artesyn’s four configurable power supply families, the MP,...

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New Artesyn SharpStreamer™ Pro Add-on Acceleration Card Boosts Performance

New Intel® microarchitecture enables even higher density video processing for OTT video streaming, mobile network optimization, CDNs, and broadcast distribution in standard servers and cloud networks RAI, Amsterdam. [14 September, 2015] — At the International Broadcasting Convention (IBC) today, Artesyn Embedded Technologies announced its next-generation SharpStreamer™ Pro add-on video acceleration card, which will enable content owners, broadcasters and service provider networks to lower the cost of handling OTT video and speed the...

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