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Back to Basics: The SOSTAC® Marketing Planning Model

Posted by on Dec 1, 2016 in Blog | 0 comments

Back to Basics: The SOSTAC® Marketing Planning Model

I attended a digital marketing seminar recently where the presenters used the SOSTAC® marketing model to help the audience structure an integrated marketing plan. I hadn’t heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an agency, approach client marketing campaigns. For most campaigns, we follow the model instinctively, but I can see the benefit to explaining the model in certain situations with clients. So, what is SOSTAC? Many people use the SOSTAC acronym as a generic term, however it derives from...

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Shift in how young people consume ‘news’ today

Posted by on Jun 20, 2016 in Blog | 0 comments

Shift in how young people consume ‘news’ today

  Young people and the youth market in general are a key audience for most domestic and international brands.  The behaviours and characteristics of this audience group are often difficult to pin-point out and therefore many brands undertake extensive research to understand what motivates young people to answering questions such as – how can we reach this particular audience group? With the rise of mobile technologies and use of multiple social media channels how are young people consuming news and advertising today? A recent...

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What can we learn from Leicester City’s winning reputation?

Posted by on May 16, 2016 in Blog | 0 comments

What can we learn from Leicester City’s winning reputation?

On 2 May 2016, Leicester City became Premier League champions for the first time in the club’s 132-year history when Tottenham failed to beat Chelsea.  This victory has sent ripples across local communities, grabbed the attention of the media and has put Leicester on the map not only nationally but also around the world. While writing this blog we read an article that Martin Bewick wrote for the Chartered Institute of Marketing, which we feel is on-point about Leicester City’s winning reputation: “The success of football club...

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How film can be used to bring a vision to life

Posted by on May 9, 2016 in Blog | 0 comments

How film can be used to bring a vision to life

The space sector is now worth £11.3 billion annually to the UK economy* and is one of the fastest-growing industries, providing new possibilities and funding opportunities to domestic and international organisations and entrepreneurs. The UK Government, through the National Space Technology Strategy and continued investment in the space industry, now understands the crucial role that space has to play in the wider economy. Sandstar Communications’ interest in the space sector was ignited after hearing a talk from Andy Powell from the...

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10 things you need to survive an event – as an event manager

Posted by on Feb 29, 2016 in Blog | 0 comments

10 things you need to survive an event – as an event manager

I just got back from supporting a client at Mobile World Congress in Barcelona and, as I look forward to other major European events such as IBC, Medica and Electronica, I thought I would share just a few of the ‘must-take’ items from my event survival kit

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Rewarding great achievements in PR for a unique moment in history

Posted by on Jan 6, 2016 in Blog | 0 comments

Rewarding great achievements in PR for a unique moment in history

Simon Gribbon, Director at Sandstar Communications shares how a unique moment in history and excellent partnership working helped win a special PR recognition award.

Back in March 2015, with my ‘tourism’ hat on, I was proud to be part of the broader communications team responsible for managing the national and international media during the reinterment of King Richard III in Leicester.

The team was led brilliantly by Leicester Cathedral, ably supported by the University of Leicester and Leicester City Council press offices, plus …

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How’s that year worked out for you?

Posted by on Dec 14, 2015 in Blog | 0 comments

How’s that year worked out for you?

Looking back, 2015 has been a terrific year for Sandstar Communications. We’ve celebrated our third anniversary, hired our first member of staff (who’d have thought that we’d ever become employers!), and expanded our portfolio of clients and projects to work in some really innovative and interesting sectors.

Our expertise is growing and by working in partnership with other complementary agencies in the fields of branding, web development and digital marketing, for example, we’ve been able to significantly improve the quality …

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Sandstar Communications – how did it all begin?

Posted by on Nov 9, 2015 in Blog | 1 comment

Sandstar Communications – how did it all begin?

Sandstar Communications is celebrating 3 incredible years this November by launching our very first blog.

Manisha Bhayani, Marketing Communications Manager at Sandstar Communications interviews directors Shreek Raivadera and Simon Gribbon to find out how they met, how the agency developed and more about the journey so far.

Read the interview here…

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