Sandstar case study series – SPRINT

Sandstar case study series – SPRINT

SPRINT is the SPace Research and Innovation Network for Technology, a unique partnership of top UK space universities, industry, government agencies and the investment community dedicated to supporting the growth of small to medium enterprises (SMEs) in the UK through the commercial exploitation of space data and technologies. Sandstar Communications has been working on an integrated, national marketing communications campaign for SPRINT, alongside the five UK partner universities, a growing base of small businesses signed up to the programme...

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Back to Basics: The SOSTAC® Marketing Planning Model

Back to Basics: The SOSTAC® Marketing Planning Model

I attended a digital marketing seminar recently where the presenters used the SOSTAC® marketing model to help the audience structure an integrated marketing plan. I hadn’t heard the SOSTAC acronym in a long time and it prompted me to think about how we, as an agency, approach client marketing campaigns. For most campaigns, we follow the model instinctively, but I can see the benefit to explaining the model in certain situations with clients. So, what is SOSTAC? Many people use the SOSTAC acronym as a generic term, however it derives from...

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Shift in how young people consume ‘news’ today

Shift in how young people consume ‘news’ today

  Young people and the youth market in general are a key audience for most domestic and international brands.  The behaviours and characteristics of this audience group are often difficult to pin-point out and therefore many brands undertake extensive research to understand what motivates young people to answering questions such as – how can we reach this particular audience group? With the rise of mobile technologies and use of multiple social media channels how are young people consuming news and advertising today? A recent...

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What can we learn from Leicester City’s winning reputation?

What can we learn from Leicester City’s winning reputation?

On 2 May 2016, Leicester City became Premier League champions for the first time in the club’s 132-year history when Tottenham failed to beat Chelsea.  This victory has sent ripples across local communities, grabbed the attention of the media and has put Leicester on the map not only nationally but also around the world. While writing this blog we read an article that Martin Bewick wrote for the Chartered Institute of Marketing, which we feel is on-point about Leicester City’s winning reputation: “The success of football club...

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How film can be used to bring a vision to life

How film can be used to bring a vision to life

The space sector is now worth £11.3 billion annually to the UK economy* and is one of the fastest-growing industries, providing new possibilities and funding opportunities to domestic and international organisations and entrepreneurs. The UK Government, through the National Space Technology Strategy and continued investment in the space industry, now understands the crucial role that space has to play in the wider economy. Sandstar Communications’ interest in the space sector was ignited after hearing a talk from Andy Powell from the...

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10 things you need to survive an event – as an event manager

10 things you need to survive an event – as an event manager

I just got back from supporting a client at Mobile World Congress in Barcelona and, as I look forward to other major European events such as IBC, Medica and Electronica, I thought I would share just a few of the ‘must-take’ items from my event survival kit

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